
Setting the price on your home
Three factors to consider in Pricing your home are LOCATION, CONDITION and the CURRENT MARKET – and they are all related
.Location
Condition – You have nearly complete control over hour home’s condition. You can increase value and decrease marketing time by having your home in the best possible condition. Brand new homes enjoy a marketing edge over resale homes because they are shiny and clean. Our goal is to make your home as close as possible to a new home. Fresh paint where needed, clean carpets, clutter removed – these are things that can enhance the value of your home.

The Market – Locally, as well as nationally, real estate markets have experienced a downward correction. Locally, the correction began in earnest in 2009. In today's market, getting your property priced correctly is critical to achieving a sale. You must actually "sell" your property twice: first to a buyer and second to an appraiser. The buyer is more subjective and compares amenities you offer to what other sellers in the same price range offer. The appraiser is more objective and compares age, size, special features, and recent like-kind sales when assessing your property's value. When pricing your property, studying recent sales as well as the current competition are equally important.
Susan uses her experience and expertise to fine tune pricing by taking these variables into consideration.