Condition – You have nearly complete control over hour home’s condition. You can increase value and decrease marketing time by having your home in the best possible condition. Brand new homes enjoy a marketing edge over resale homes because they are shiny and clean. Our goal is to make your home as close as possible to a new home. Fresh paint where needed, clean carpets, clutter removed – these are things that can enhance the value of your home.

The Market – If IBM stock is trading between $104 and $108, it does no good to try to sell it for $112. Likewise, your home must be priced within the appropriate range. You must actually "sell" your property twice: to a buyer and to an appraiser. The buyer is more subjective and compares amenities you offer to what other sellers in the same price range offer. The appraiser is more objective and compares amenities you offer to what other sellers in the same price range offer. When pricing your property, studying recent sales as well as the current competition are equally important.