Marketing Details
The Internet
Over 85% of real estate buyers in the U.S. begin their search for a new property on the internet. I tap into that market with my multiple, inter-connected websites. My main website averages 1000 hits per week, which translates into 400 in-depth weekly visitors.
Some of these visitors sign up for my online Homecaster program. These visitors are active buyers, looking for something specific on the market. At this time, I have over 900 buyers signed up for my Homecaster program. When I take a new listing, a special report is sent to these buyers which includes:
An introduction to your property
A detailed description and list of features
Multiple photos
Links to additional info
My websites are constantly being updated in order to maintain a strong presence in the major search engines. My main website (www.breck4sale.com) can usually be found on the first or second page of the top four search engines: Google, MSN, Yahoo and AOL. If my site is there, it means your property is there as well.
Mailings
Every property has a specific target market, and I hit this market aggressively with postcards and flyers. Every mailing will feature attractive photos of your property and a note about the property's special features. These mailings will be sent to the owners within your complex or subdivision, as well as the targeted "move-up" market. The mailings always include a website where the potential buyers can quickly gain more information.
Tapping into the local RealtorŪ market
After posting your listing in the MLS, along with all the appropriate attachments, I distribute the information on your property to the local Real Estate Community in three ways:
email newsletter, with website info, photos and virtual tour info
postcard/flyer mailing, with website info, photos and virtual tour info
a Broker open-house luncheon, served in your home
Additional Specialized Websites
In 2005, I worked with seven buyers who bought properties without seeing the real estate prior to making an offer. To accommodate these buyers, I set up a website (www.breckenridgecoloradorealestate.biz). I found this to be an invaluable tool for buyers wanting to make a quick decision, but unable to schedule an immediate trip to Summit County. By taking multiple photos (sometimes as many as 50 or 60) and then loading them onto a website, I could assist buyers in making a quick decision, sometimes in a matter of hours. This service will be offered for your property.