Marketing Details 

The Internet 

Over 80% of real estate buyers in the U.S. begin their search for a new property on the internet (it’s likely a higher number for Summit County).  I tap into that market with my multiple inter-connected websites.  My main website averages 1000 hits per week, which translates into 400 in-depth weekly visitors. 

Some of these visitors sign up for my online Homecaster program.  These visitors are active buyers, looking for something specific on the market.  At this time, I’ve got over 1100 buyers signed up for my Homecaster program.  When I take a new listing, a special report is sent to these buyers, which will include: 

·        An introduction to your property
·        A detailed description and list of features
·        Multiple photos
·        Links to additional info         

My websites are constantly being updated in order to maintain a strong presence in the major search engines.  My main site (www.Breck4sale.com) can usually be found on the first or second page of Google.  If my site is there, that means your property is there as well. 

Mailings 

Every property has a specific target market, and I hit this market aggressively with postcards and flyers.  Every mailing will feature attractive photos of your property and a note about the property’s special features. These mailings will be sent to the owners within your complex or subdivision, as well as the targeted “move-up” market.  The mailings always include a website where the potential buyers can quickly gain more information. 

Tapping into the local Realtor market 

After posting your listing in the MLS, along with all the appropriate attachments, I distribute the information on your property to the local Realtors in three ways:

·        email newsletter, with website info, photos, and virtual tour (where applicable)
·        postcard/flyer mailing, with website info, photos and virtual tour info
·        a Broker open-house luncheon  

   Susan Gunnin    susan@breck4sale.com    breck4sale.com   970-389-0182